AI Automation
I build automation systems for hospitality businesses — the kind that remove repetitive work, surface useful information, and run without needing constant attention. Four areas where this tends to matter most.
Stop finding problems after the month is over.
Booking data can tell you where demand is slowing, which dates need attention, and where manual reporting is eating up time. Most of that information exists in your systems already — it just isn't surfaced in a useful way.
I build automations around the tools you already use — turning repetitive reservation data into useful alerts, summaries, and actions your team can actually work with. Less chasing numbers; more time on decisions.
- Booking pace alerts surfaced before a gap becomes unfixable
- Automated weekly occupancy summaries delivered to your inbox
- Manual reporting time reduced for routine data pulls
- Last-minute cancellation flags so your team can act, not react
Your guest data should get more useful every time they stay.
Repeat stays, preferences, enquiries, feedback, and past conversations are valuable — but only if somebody can find them. Right now, a lot of that context lives in inboxes and handover notes that don't connect to anything.
I can build systems that organise those signals into useful guest context, so your team can follow up more personally without piecing together the history every time a familiar name shows up in the bookings.
- Guest history available at a glance without digging through notes
- Repeat-visit context captured and surfaced automatically
- Personalised follow-ups based on actual stay data
- Feedback and complaint history visible before the next stay
More relevant marketing. Less starting from zero.
The information your business already produces — offers, events, guest history, menus, property updates — can do a lot more work than it currently does. Most of it just sits in someone's head or a shared folder until someone needs to write something.
I build workflows that turn that material into repeatable marketing output: draft campaigns, follow-up sequences, and social content. Your team stays in control of what actually gets published — the automation handles more of the repetitive drafting.
- Email drafts generated from your real offer and event data
- Follow-up sequences built around actual guest stay history
- Social captions written from your menus, events, and property photos
- Human review at every step — automation drafts, you approve
A content system that learns how your business sounds.
Instead of rewriting the same information for your website, OTA listings, social media, and campaigns, I can build workflows around your existing material and brand voice. One set of source content; consistent output across channels.
Your team supplies the source — menus, photos, service descriptions, updates. The system handles the repetitive drafting and repurposing. Less time rewriting things you've already written.
- Room descriptions and OTA copy drafted from your own materials
- Brand voice captured once; applied consistently from there
- Repurposing existing content across channels without rewriting from scratch
- Ongoing output from periodic briefs — not a constant back-and-forth
See what we'd automate first.
I research your business and look for the highest-value places automation could remove repetitive work — which systems are worth building, in what order, and what a realistic outcome looks like. A specific report, not a sales call.
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